Master in Organizational Communication
	Management Objectives

The program has the following objectives:

1.- Comprehensive understanding of the business company as the nerve center for message issuing and reception, as basis for economic and social profitability.
2.- Training in the application of communication techniques for management projection and profitability.
3.- Reorientation of the so called Press Office, Advertising, Public Relations, Protocol, Marketing, and other isolated communication techniques, in a globalization of communication, oriented under a total and joint management of its processes, enhancing the image of the Communication Director: DIRCOM
4.- Orientation and incentive of management capacities towards strategy planning and communication comprehensive management in order to optimize them based on new technologies applied to business companies and organizations.
5.- Crisis prevention and planning training using research and advanced diagnosis techniques, as a consequence of continuous policies based on audits and concept controls within a global program framework designed by detailed research and well planned regarding image communication.
6.- Decision making and human resource management orientation, within a suitable atmosphere for its identification, implication, and organization interaction.
7.- Enhancement of business company training programs applied to any public or private organization, being ahead of future needs, creating -through research and careful diagnosis- those programs and strategies that are adequate for each situation.

Contents' guidelines

· On Organizations and Management
· Creative Skills
· Organizational Communication New Paradigm
· Techniques Applied to Communication Research, Planning, and Assessment
· Management Techniques and Styles
· Information, Communication, and Image
· Program Management and Design
· Communication Process Management and Development: Application to Human Resources
· Politics, Theory, and a New Concept for Public Relations and Global Communication Management
· Instruments and Means. Professional Questioning.
· New Technologies Applied to Organizational Communication
· Strategic Planning
· Marketing Issues
· Organizations and Social Communication Media
· Conflict Forecasting, Solving, and Management
· Negotiation Skills
· Oral and Written Expression Techniques
· Meetings, Ceremonial, and Protocol as a means for Social Communication at Business Companies and Public Agencies
· Principles of Applied Law and Legislation
· Ethics and Social Responsibility
· Communication Management and its Practical Application at Business Companies and Agencies
· Information, Communication, and Image
· Program Management and Design
· Communication in Politics.
· Intercommunication in Social, Family and Work Environments
Among other issues

Master´s characteristics

These are postgraduate studies enhanced by a relevant professional contribution and an international viewpoint . The latter is an added value given by the participation in the program of students from various cultures coming from different European and American countries.

LENGTH: Nine months. The program is scheduled for two periods: October 14, 2003 - end of July 2004 or January 7, 2004 - December 20, 2004.

ACADEMIC HOURS: More than 450 academic hours as well as extra-curricular tasks and activities that amount to more than 900 hours.

TIMES: Academic classes have a fix schedule, 6:00 p.m. to 9:30 p.m, Monday to Thursday plus conferences with visiting professors, visits to business companies, and weekend seminars considered compulsory for the Master's program. 90% attendance is compulsory and absences shall be taken into account in the students' final evaluation.

LANGUAGE: As a result of the international nature of the Master's program, classes shall be given in Spanish, except for those given by a foreign visiting professor in which English is required.

STUDENT ASSISTANCE: This Master's program is characterized by the personalized assistance to students and the friendly atmosphere enhanced by the encouragement of a companionship spirit.
Personalized assistance entails a continuous student evaluation that contributes to student incentive and the possibility to profit more from the program. This makes traditional exams -that many times depend on the good or bad fortune of the student - unnecessary. The program is based on innovative didactic rules that support student action.

PLACE: This program is given at the classrooms of the "GESTIÖ, Escuela Universitaria de Estudios Empresariales", located at street Castillejos nº 365. In this 900 m2 premises, there are 150 m2 devoted to the library, a computers' room and eight other classrooms. It is located next to the Basílica de la Sagrada Familia, close to subway and bus facilities. There are also many accommodation facilities next to it.

Diplomas granted

Students shall be granted the diploma of " Master's Degree in Organizational Communication Management", issued by the "Consejo Superior de Comunicación y Relaciones Publicas de España" (Higher Council of Communication and Public Relations of Spain) and the "Fundación para el Fomento de la Comunicación y el Desarrollo" (Foundation for Communication and Development Promotion) under the counseling of Professors' teams from "Indiana University of Pennsylvania" and "Ball State University", as well as the approval of the "Confederación Iberoamericana de Comunicación y Relaciones Publicas" (Iberoamerican Confederation of Communication and Public Relations) and the diplomas of "Postgraduate Studies in Public Relations" and "Expert in Meetings, Ceremonial, and Protocol Organization" given by the "Cátedra Internacional Itinerante de Estudios Superiores de la Confederación Iberoamericana de Comunicación y Relaciones Públicas", (International Itinerary Chair for Higher Education of the Iberoamerican Confederation of Communication and Public Relations) after the completion of the course and submission of the paper required during the seminar as well as those papers relative to the seminars scheduled during the course, also given and granted by the "Consejo Superior de Comunicación y Relaciones Públicas de España", the "Asociación Catalana de Comunicación y Relaciones Públicas" (Catalan Association for Communication and Public Relations) or the "Fundación para el Fomento de la Comunicación y el Desarrollo -AGORA".

Accident insurance

All our Master students are covered by a collective insurance policy for accidents subscribed with the Insurance company ALLIANZ that cover them 24 hours a day. In addition, once the students are registered in Barcelona, they shall be entitled to receive official medical, hospital, and surgical assistance as well as social security services.

Course fees

The full cost of the course is 6,500 Euros, to be paid as follows: one (1) registration fee of 2,000 Euros and three (3) quarter fees of 1,500 Euros paid in advance as a donation to the Foundation to cover course expenses. Payment shall be made effective by opening an account at a banking institution in Barcelona. If the full fee is paid in advance, the student shall get a 10% discount on the quarter fees.